Client:
Freestone Custom Decks, Utah, USA
Service:
Website Design & Development
Platform:
WordPress + Elementor
How we initiated and resolved the project
Freestone Custom Decks builds premium composite decks and pergolas across Utah, backed by 30+ years of experience and the state's only lifetime deck warranty. The challenge wasn't credibility — it was standing out among contractor sites that all look alike.
1. Lead With the Differentiator:
The lifetime warranty and bold headline copy sit in the hero — because that guarantee is Freestone's biggest edge in a crowded contractor market.
2. Dual Conversion Paths:
"Schedule a Free Design" and "Call Now" both appear above the fold and repeat at every scroll point — since deck buyers often prefer calling over filling a form.
3. Simple Process Section:
A four-step process (Consult, Design, Build, Enjoy) removes the biggest homeowner hesitation: not knowing what happens next with a contractor.
4. Stacked Trust Signals:
Trust metrics (450+ decks built, BBB accreditation, Google reviews, brand logos) sit together — stacking proof rather than scattering it.
5. Mobile-First Build:
Fully mobile-optimized since most homeowners search for local contractors on their phones.
Some of the work we have done
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