
Client:
CK Luxe Design, Indiana, USA
Service:
Website Design & Development
Platform:
WordPress + Elementor
How we initiated and resolved the project
CK Luxe Design brings 27+ years of real-world building experience to custom home design for Indiana homeowners. Their edge is real construction knowledge, and the site had to communicate that without drowning in jargon.
1. Photorealistic 3D in the Hero:
Led with a photorealistic 3D rendering instead of a stock home photo, so visitors immediately picture the caliber of design they would be getting.
2. Three Self-Selection Paths:
Services sit in three paths — Custom Home Design, Remodel & Addition, Construction-Ready Plans — so visitors self-select into the service matching their project stage.
3. Builder Perspective as USP:
The "Why Choose Us" section is built around builder-informed perspective and construction-ready documentation, turning a technical differentiator into a client-facing benefit.
4. Proof by Service Type:
A large, categorized testimonial section organized by service type lets prospects find proof specific to their own project.
5. Interior Partner Logos:
West Elm, RH, and Williams Sonoma logos reinforce design credibility beyond construction knowledge alone.





