
Client:
Explore Careers, UK
Service:
Website Design & Development
Platform:
WordPress + Elementor
How we initiated and resolved the project
Explore Careers helps 14-to-24-year-olds discover career paths through quizzes, employer content, and job listings — reaching 15 million students across 26,000 schools. This audience ignores anything that feels like a school pamphlet.
1. Bold Typography and Punchy Headline:
Led with oversized type and "Your Future Starts Here" — matching the energy of platforms this audience already uses daily.
2. Interactive Career Quiz on the Page:
A Career Quiz maps answers against 1,200 careers in 5 minutes, turning an abstract question into an immediate, personalized result.
3. Real Employer Profiles:
Harley Davidson, MasTec, and Bright Horizons are built with video content and open role counts, giving students a genuine inside look instead of generic job listings.
4. AI Career Assistant:
An AI assistant called "Ec" answers blunt questions like "what pays well without uni" — meeting students exactly where they are.
5. Salary-Tagged Cards and Short-Form Video:
Salary-tagged career cards and short-form video stories mirror Instagram and TikTok content patterns — the format this audience trusts.





