From concept to launch: what a real web project looks like
Most clients have never been through a professional web project before. Here is a transparent look at what happens from first brief to final launch.
The project begins with a thorough discovery phase — stakeholder interviews, competitor analysis, user research, and technical requirements gathering. This is where the foundation is set. Everything that comes after depends on how well this is done.
Wireframes are presented first for structural feedback, then visual designs. Two rounds of revisions are standard. Client sign-off at each stage means no surprises at launch. The design phase is collaborative — we present rationale, not just pictures.
Once designs are approved, development begins in focused sprints. The site is built, tested across devices and browsers, optimised for performance and SEO, then handed over with a full documentation pack and a structured launch process.